What comes to mind when you think of advertising? Is it mailers, fliers, TV ads, radio commercials? Traditional media. Typically not things you typically associate with digital marketing, right? Over the past few years we started to notice the increasing convergence of both traditional and digital media into increasingly complex systems of outreach and promotion.
Pay-for-click (PFC) is a service where you pay search engines like Google to put your business at the very top of the rankings when people search for things related to what services/products you offer. Your business comes up as the number one search result guaranteed to reach prospective customers.